Digital Day Camp, produced by Rob Beeler and David U.K., will be a day of sharing ideas to move digital advertising forward in Canada. We will discuss key topics not only at a strategic level but also at a practical level. You will leave the event with ideas on transforming the industry and your company's future.
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The agenda is focused on a collaboration between publishers, agencies, brands and ad tech partners to share ideas to move digital advertising forward in Canada and transform the industry and our future.
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More info to come!
8:00 - 9:00
Registration / Breakfast
Welcome! Start your day with us by joining for registration and a light breakfast. Network, grab a coffee, and get ready for the inspiring day ahead.
9:00 - 9:10
Land Acknowledgement and Opening Remarks
Opening Remarks
David U.K.
CEO
Wired Carbon
Founder & CEO
Beeler.Tech
Rob Beeler
9:10 - 9:40
The digital advertising industry has the power to shape perceptions and drive social progress. Yet, challenges around diversity, equity, and inclusion (DEI) persist. This keynote discussion will explore how Canadian media companies, advertisers, agencies, and platforms can foster authentic representation, build inclusive teams, and create impactful content and advertising campaigns that resonate with diverse audiences.
Inclusion, Advertising, and Representation
Sponsored by...
Barry Alexander
Chief Marketing & Diversity Officer
Canadian Marketing Association
Sean Cohan
President
Bell Media
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Nikki Stone
Chief Commerce Officer
GroupM Canada
Moderator
9:40 - 10:10
Connected TV is bridging the gap between traditional broadcast and digital precision, offering brands new opportunities to engage consumers, while also creating new challenges for both advertisers and publishers. This keynote discussion will explore the convergence of TV and digital video, and the opportunities for improved targeting and cross-platform integration in the Canadian market.
The State of Premium Video in Canada
Sponsored by...
Mladen Raickovic
Head of Canada, Global Partnerships
Troy Reeb
Co-Chief Executive Officer
Corus Entertainment
10:30 - 11:15
This discussion will dive into how agencies and brands can partner in order to navigate the evolving data landscape together and unlock value — rethinking the role of first-party data, leveraging machine learning, growing the business and deepening our relationship with consumers.
Data Collaboration Driving Results
Sponsored by...
Christy MacLeod
Chief Data & Solutions Officer
Kinesso Canada
Lee Beech
Senior Director, Consumer Experience, Data & Transformation
Nestlé
Vlad Stesin
Co-Founder & Chief Strategy Officer
Optable
Moderator
Advertising has always been about capturing consumers’ attention, but attention metrics are a relatively new measure. How do we translate these insights into actionable business impact, and how can they shape how we evaluate brand budgets and ROI? This discussion will explore the evolving role of attention in media planning—balancing measurement, strategy, and creativity to drive meaningful outcomes
How Does Attention Translate to Impact?
Kieran Miles
Chief Growth Officer
GroupM
Kristie Painting
EVP & MD
Cineplex Media
No marketer (on record) has ever asked for a campaign not to perform, but every marketer has a different take on where in the funnel they want to invest. This requires that the digital ecosystem – from agency to adtech to publisher – create new relationships built on data to deliver on that variety of marketer strategies. Let’s discuss the fluid nature of how we work together and make sure that whatever the goal, we deliver.
Activating Brand and Performance for Real Results
Sponsored by...
Gautham Ram Pingali
Executive Vice President Performance & Innovation
GroupM
Kendra Hum
Managing Director, International
Amazon Ads Canada
Adam Gendelman
AVP, Programmatic & Demand Sales
Wunderkind
Moderator
For an industry that has built its foundation on data, it’s amazing how a little data in the right form can be provided when a decision needs to be made about inventory value. Let’s talk about what buyers need to buy if they are going to continue to invest in the open marketplace.
I Can’t Hear You: The Lack of Signal in the Supply Chain
Sponsored by...
Jeremy Simpson
Chief Activation Officer, Canada
Omnicom Media Group
Sonia Carreno
President
IAB Canada
Michael Jones
Head of Programmatic Financial Services
Bloomberg Media
Moderator
11:30 - 12:15
TBD
Over half of Canadians spend four to seven hours a day streaming content, and it isn’t just in subscription-based environments. FAST is changing the economics of streaming and consumption expectations. Let’s make sure our advertising capabilities keep up.
Life in the FAST Lane: Streaming is Everywhere
Sponsored by...
Ivan Pehar
Director, Ad Revenue Strategy
Roku
David Purdy
Chief Revenue Officer
Stingray
Kevin Squyres
Sales Director
Advendio
Moderator
The advertising industry is built on relationships – namely, the relationship between the brand and the consumer but also between buyers and sellers. Those relationships will change as AI impacts every aspect of our world. From automated buying and selling to AI-generated creative, let's talk about starting today to ensure AI enhances those relationships and doesn't disintermediate them.
Evolving the Buyer-Seller Relationship in the Age of AI
Sponsored by...
Alan Dark
Chief Revenue Officer
Rogers Sports & Media
Jodi Peacock
Client President
EssenceMediacom
Laura Boodram
Chief Revenue Officer
FatTail
Moderator
For too long, our industry has been confined to media silos, limiting the potential for innovation and collaboration. It’s time to initiate a new dialogue focused on rethinking how we work together. Philippe Kleim, Vice President, National Revenue & Digital Advertising Strategy at Corus, and Tracy Ball, Director of Media & Digital Platforms at Bayer Consumer Health, have joined forces to dismantle these barriers, uncover new opportunities for media buying, and develop more effective measurement solutions. Their collaboration is paving the way for a more integrated and forward-thinking approach to an always-evolving media landscape.
A Case Study in Breaking the 4th Wall: Measurement
Sponsored by...
Tracy Ball
Director, Media & Digital Platforms
Bayer Consumer Health
Philippe Kleim
Vice President, National Revenue & Digital Advertising Strategy
Corus Entertainment
Sue Haas
President & COO
NLogic
Moderator
12:25 - 12:55
TBD
1:00 - 2:00
Lunch
Join us on the 28th floor for a casual meal while connecting with fellow attendees. A perfect time to refuel, recharge, and build valuable connections before the afternoon sessions begin.
2:00 - 2:30
Sponsored by...
For years, our industry has overlooked untapped potential—keeping the sell side in a passive role while innovation and optimization remained buy-side driven. But true efficiency and value creation start upstream. To sustain a free, ad-supported open internet, we must rethink our approach and rebalance the programmatic supply chain.
Back from his world tour, Andrew Casale, president and CEO of Index Exchange, returns to Canada to share his thoughts on how this structural shift is reshaping digital advertising.
The Essential De-Commodification of Digital Advertising
Founder & CEO
Beeler.Tech
Moderator
Rob Beeler
Andrew Casale
President and CEO
Index Exchange
2:50 - 3:35
French Canada presents a unique and growing opportunity in digital media, driven by its distinct cultural identity, bilingual audience, and increasing digital consumption.
We will discuss how to reach a distinct and engaged audience utilizing localization—beyond just translation—by adapting to cultural nuances, content and distribution in French—whether video, social media, or digital journalism, that resonates to French Canada and beyond.
Quebec and Beyond…
Patrick Jutras
President, MELS & CAO
TVA Group & Québecor Media
A defining characteristic of digital branded content is that it’s brand- and story-driven versus CPC and sales-driven; or is it? We will have some incredible media legends on our stage to discuss how the agency and sell side work together to develop and amplify these stories.
Digital Branded Content
Daniel Mekinda
EVP, Head of GroupM Motion Entertainment Canada
GroupM
Mitch Dent
President, Canadian Media
Blue Ant Media
Publishers continue to innovate with new products to meet advertiser needs. While agencies are focused on efficient and effective media buying strategies for their clients, how do these new publisher products fit into the mix? Let's discuss how to pull all of that together.
Where do Bespoke Offerings Fit in an Efficiency World?
Sponsored by...
Dustin Titus
Chief Revenue Officer
Zoomer Media
Shane Phillips
Senior Director of Marketplace Solutions
Mediabrands Canada
Nader Mohamed
Director, Publisher Partnerships, Canada
Seedtag
Moderator
A fireside chat with CMDC President Shannon Lewis and Kruger CMO Susan Irving as they lead a candid discussion on leadership, resilience, and the power of women lifting each other up in the media industry.
Part of the CMDC Women in Leadership #empowerher series, this session is more than just a conversation - it’s a call to action. Shannon and Susan will share their personal leadership journeys and explore the resilience required to navigate today’s changing world.
We encourage you to come prepared with your thoughts on leadership - embracing bold moves, and balancing work, life, and career growth. Together, we are shaping the future of advertising - fearlessly, unapologetically, and with purpose.
Join us and be part of the #empowerher movement!
#Empowerher: Elevating Women in Leadership
Sponsored by...
Shannon Lewis
President
CMDC
Susan Irving
Chief Marketing Officer
Kruger Products Inc.
3:50 - 4:20
Dominic Cozzolino, a Canadian Paralympic Ice Hockey Gold and Silver Medalist will share his journey of perseverance, adaptability, and the transformative power of sports in overcoming adversity. CBC, as an Olympic Partner, will participate and discuss the importance of representation in digital storytelling; the human part of the advertising equation. Advertising, at its core, is about people.
Connections, Inspiration and Adversity
4:30 - 6:00
Reception
Join us for the end-of-day reception. Relax, network, and enjoy refreshments as we wrap up a great day of learning and connections.
Ashley Curran
Associate Vice President, Sport Partnerships & Jumpstart Brand
Canadian Tire Corporation
Joe Gottfried
Executive Director, Sales
CBC/Radio-Canada
Dominic Cozzolino
Paralympic Athlete
Canadian Olympic Hockey
Gold and Silver Medallist